Future Business: Anticipating Sports Technology Market Trends for Long-Term Growth

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By Isha Deshpande Posted on Aug 25, 2023
In Category - Business
Alex Harvey

Abstract
Increasing number of smart sports stadiums and rising adoption of new and more advanced technologies in the sports industry are some key factors driving market growth.

Steady growth of the market can be attributed to increasing adoption of new technologies in the sports industry such as big data analytics, Artificial Intelligence (AI), cloud services, wearables, and drones. Utilization of Video Assistant Referee (VAR) in the 2018 FIFA World Cup in Russia was the start of the trend which is another key factor driving the deployment of sports technology in the global sports industry. The VAR system operated out of a video control room and could communicate with the referee on the soccer field to review a play.

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